Advance Portfolio Critical Evaluation questions 2 and 4
2) How effective is the combination of your main product and ancillary texts?
Throughout our campaign the idea was behind the song that we chose, Darwin Deez “ Bad Bay”, and incorporated different things that you would expect of a bad day or if you looked at it, it would automatically make you think something bad is going to happen, which we integrated into our music video, CD cover and website to suit our target audience of Teenagers and young adults. For example in our music video the storyline is that a bully gets his comeuppance when a Geek gets a voodoo doll and throughout the whole video bad things happen to him. On our CD cover we used a picture of the voodoo doll used in the music video, making you think back to the video and what bad things the voodoo doll did, also using a kind of dissolved bright and dark background to it. On the website we thought of using a Dark black and blue cloud and lightening contrasting with the same image but in a dark grey for the middle of the website which gives it a scary, unusual and abnormal feel to it which fits in with a bad day theme.
Both our music video and CD cover portray a sense of weird, eerie and a scary feel off of it, a bad day e.g. in the music video there is the voodoo doll used to hurt and control the bully and on the CD cover is a scary up close picture of the doll, but also give a sense of humour to it to. For example some of the things that happen to the bully our portrayed in a very comical way e.g. his hand starts freaking out and he slaps his friend, which results in a chase which is funny, and also in the CD cover is a picture of the Geek smiling which is cheesy which makes it funny which targets our audience very well, giving a sense of weirdness but also humour. The main goal for the website is to portray what characteristics the artists have from the song that we did, that’s why we used a cool weird background, but then used bright colours for some of the headings and writing, which gives off the feel that the band is cool and weird but fun and happy.
4) How did you use media technologies in the construction and research, planning and evaluation stages?
We used many media technologies in the creation of our production. We used media programmes such as I movie to edit the filming we did by cutting up clips and fitting them in time with the song and it helped use put together our video to look professional by also adding effects. We used I web to create our website, and also we used Photoshop which went towards our website and CD cover, getting different images and manipulating them to make them original and fit in with the overall images we wanted which was really fun to do. To research and plan our product firstly we had to look at the band and see what they were like and other existing music videos to give us a feel of what there personalities we like, so we used google to search for their own official website to get inspiration on what we wanted for our own website, and we used websites such as you tube to watch their other videos to learn what they were like and their style, for the clothes to the way they acted. Online media technology such as music sites like My space, You tube, and online social websites such as Facebook and Blogger give us the opportunity to distribute our music video worldwide, and also for free if we want so anyone can watch and enjoy our project, so our target audience of teenagers to young adults who may not necessarily be able to buy music can listen and watch it for free.
